Member towns and cities now have a new data analytics tool at their disposal for free as a benefit of their membership in seCTer.
Executive Director Paul Whitescarver has contracted with Placer.AI, described as “a market intelligence platform,” providing location analytics, visit trends, trade areas, demographics, crime, planned development, and traffic counts through cell phone use and location.
“You can see shopping patterns, get a heat map to see where people are travelling from – just about any kind of demographic data you’re looking for,” Paul said.
Placer.AI launched its mobile analytics platform in 2018 and now has a portfolio of more than 4,000 customers, ranging from commercial real estate and retail to grocery stores, restaurants, shopping centers, CPG, and civic organizations.
“With location analytics including visit trends, trade areas, and demographics as our foundation, we’re just getting started,” according to a Placer.AI statement. “We empower private and public organizations to make better decisions by helping them understand what’s really happening in the physical world.”
“This is an added value for our municipalities,” Paul said. “We will make this available to municipal members and provide it to businesses through a fee structure. We’ve begun using Placer.AI in the office, and the breadth and depth of the data is amazing.”
For more information, contact our office or visit Placer.AI
